If the first step of the “web people” in the past was to explain what internet was, today the first need is perhaps to create and then to explain the web-business opportunities to the customers.

From this, we can understand immediately that it is not enough any longer to have to have good technicians who can manage technical problems… the web company needs marketing managers!

Who better than them may make people understand the net represents a big opportunity for companies that to be known, to sell better their products, to improve their (internal) business process, to activate an interaction with their own customers and so on.

A world of new opportunities is opening for companies:

• making an accurate contacts measure;
• to know the individual person;
• listening the to the consumers opinion about theirs products and theirs competitors’;
• to talk directly to individual customer giving a DOC communication, receiving from his the necessary feedback to upgrade continuously the service;
• making sense of the results of survey/pool and forum and inserting them in the business iter.

To be continued ->